Net Archers's eCRM practice provides a comprehensive suite of solutions to real world organizations and dotcoms by leveraging its understanding of the new economy's unique business needs and goals. Building and strengthening customer relationships is at the heart of the digital economy. Driving this is a commitment of such organizations to put the customer in focus and create systems that drive customer valued actions, thus building an enduring and fruitful customer relationship.

Web based customer relationship management systems are called as eCRM (e-customer relationship management) systems. It is a web-centric approach to create customer relationships across communication channels, business functions, and audiences.

At Net Archers we believe that organizations need to generate a sense of customer intensity in all the things that they do. It translates to three basic strategies- foremost being an absolute passion for the customer, organizing the organization around the customer, and generating an insatiable thrust to understand the customer. These simple strategies with an eCRM support system put organizations on the path of creating valued relations with their customers.

Our approach to helping our clients build strong customer relationships uses systematic mapping of the clienrs existing processes, matching them with customer needs & expectations and in the process helps transform them within the ambit of the new paradigm.

Net Archers brings to the table its knowledge of online customer behavior and answers questions pertaining to areas such as audience expectations, ease of navigation, search engine optimization to name a few. All of which helps us provide solutions tailored to every clients needs and circumstances.

An eCRM system uses web technologies to interface along the customers life cycle ( ETFS- Engage, Transact, Fulfill and Support)

eCRM builds and manages the customer through out his/her life cycle and is at the convergence of three domains -the organizational processes, eCRM technologies and the customer interaction life cycle.